Chris Bransgrove worked in a business where he was using shackles every day, but osteoarthritis in his hands was making it hard to manipulate the shackle pins. His solution was to invent a new shackle that’s easy to tighten and loosen without tools – and so the Nu-D shackle was born. Wandering Stars was asked to help this fledgling business forge a new identity. We developed a logo, single page website and packaging for New Zealand, Australia and USA markets. We also created hero images for marketing materials, price lists and other brand collateral.