Wandering Stars worked with agency Procreation to design and implement campaigns for Luxaflex, including video, print and digital advertising. Our overarching strategy focused on the specific details that make Luxaflex products superior to cheaply produced competitor products. We also developed a web strategy for Luxaflex products that are relevant to the commercial sector, resulting in a tool that makes it easy to select fabrics and products that meet the technical and aesthetic needs of each user. This tool was complemented by a streamlined technical specs and sample ordering service. Another branch of our work for Luxaflex involved conceiving unique, relevant and fun sales conference themes to inspire the national resellers.