Top engineering websites make a great first impression
You might not think you need a great website, because your business survives on a long-established good reputation and referrals from happy customers, but neglecting your virtual front door is risky. If your website has a dated design that doesn’t deliver the right first impression, your professionalism could be compromised and potential customers put off – even if they’re been referred to you.
And there’s another important point to consider. If your current website doesn’t automatically resize for smart phones and tablets, so that it’s easy to read on a small device, Google will penalise you by pushing your business far down the search rankings.
The business benefits of a new website for your engineering business
- Makes you stand out from rival companies, for all the right reasons
- Is search engine optimised, so that you rank more highly with Google
- Demonstrates your experience with proper presentation of your past projects
- Funnels visitors to a contact page that will capture their details
- Establishes your expertise through a blog section that features news from your industry, your views on topical issues, new capabilities and new staff
- Gives your audience a positive user experience with a well structured site that functions on any device – desktop, laptop, tablet or phone
Characteristics shared by the best engineering firm websites
Engineering is a scientific and technically-driven industry, which can lead to a website that can be cumbersome to use. While some of your website visitors may need a high level of detail, many just want to draw up a short-list of potential suppliers or check out your credentials for that next new project. Good site architecture, design and copy will make your website look and sound intelligent, but never boring.
Well-told case studies are a way to highlight your capabilities in an engaging way. Ideally, there will be a case study for each of your key services. They are the proof that you are a successful company who can be trusted to deliver on your promises.
One of the biggest challenges facing engineering is recruitment and human resourcing. A well-presented website can help you to attract better candidates and make your existing workforce proud to be part of your team
AN END-TO-END SERVICE, SO YOU CAN GET ON WITH WHAT YOU DO BEST
Wandering Stars’ website service for engineering companies is comprehensive.
We can provide any or all of these services
SITE PLANNING
WIREFRAMES
WEB DESIGN
WEB DEVELOPMENT
COPYWRITING
SEO SERVICES
LOADING & IMPLEMENTATION
ONGOING UPDATES
OUR INSIGHTS
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